chatgptai-toolstutorials

How to Set Up ChatGPT Ads Across 89 Countries

Step-by-step guide to setting up ChatGPT Ads in 89 countries via OpenAI Ads Manager. Learn eligibility, campaigns, and best practices from official sources.

October 22, 2026 Yum News

OpenAI expanded ChatGPT Ads to 26 new countries on October 21, 2026, bringing total availability to 89 countries worldwide. More than 100,000 advertisers have already run campaigns since the launch earlier this year. This guide shows you how to set up an account and launch your first campaign using official tools.

Ads appear only for users on the Free and Go plans. Plus, Pro, and Enterprise plans stay ad-free. Conversations remain private from advertisers, and ads do not influence ChatGPT’s answers.

What ChatGPT Ads Are and Who Sees Them

ChatGPT Ads place labeled sponsored units below relevant responses. Each ad includes the advertiser name, favicon, title, description, image, and landing page. The system selects ads based on expected relevance to the conversation.

Users under 18 do not see ads. Placement avoids personal health, mental health, or politics topics. Advertising supports free and low-cost access to ChatGPT.

For details on how ads work, see OpenAI’s Ads in ChatGPT: The Basics.

Person viewing ChatGPT on a smartphone

Eligibility for the New Markets

Self-serve access runs through Ads Manager at ads.openai.com. Your business legal entity must be registered in one of the supported countries. The expansion adds markets in Latin America such as Argentina, Chile, Colombia, and Peru, plus others across Europe, the Middle East, Africa, and Asia including Nigeria, South Africa, Serbia, Ukraine, Cambodia, Bangladesh, and Pakistan.

You can also access via technology partners. Country, currency, and time zone lock in at account creation and cannot change later. Complete identity verification and billing before campaigns deliver.

Check the latest availability on OpenAI’s Ads Manager page.

Step-by-Step Account Setup

Go to ads.openai.com and sign in with your OpenAI account, or create one.
Enter your website URL if you want Ads Manager to draft a first ad, or skip to build later.
Provide business name, website, industry, country or region, currency, and time zone.
Upload a logo (at least 128x128 pixels recommended) and set Account Name, Brand Name, and Legal Name.
Accept terms and submit for review. Identity verification uses a third-party service.
Set up billing with a payment method. Campaigns require completed billing.

Once approved, invite team members as needed. One person typically creates the account for the business.

Create Your First Campaign

Campaigns follow a hierarchy: Campaign > Ad Group > Ad. Objectives include Reach (impressions), Clicks, or Conversions.

Name the campaign and choose the objective.
Set a daily or total budget. Minimums vary by currency; many start around the equivalent of $25 USD daily.
Define locations to target or exclude.
For ad groups, add context hints that describe relevant conversation types. These help match ads without traditional keywords.
Create the ad with title, copy, image, and landing page URL.
Review and submit. OpenAI reviews creatives before delivery.

You can use guided creation or bulk upload with a template. The ChatGPT Ads Manager plugin inside ChatGPT can also help draft ads from a website or brief, with confirmation steps.

Watch OpenAI’s official walkthrough for a visual of the process.

Analytics dashboard on a laptop

Tips for Effective Context Hints and Creatives

Write context hints that capture user intent, such as “people comparing running shoes for marathon training” or “looking for grocery delivery options with dietary restrictions.” Test multiple variants.

Use clear, benefit-focused titles and descriptions. Images should load fast and match the brand. Start with a conservative bid and monitor early performance signals.

Connect Google Analytics 4 where eligible for better attribution. Track conversions carefully, as billing for conversion-optimized campaigns often charges on valid clicks.

For more on writing hints, review OpenAI’s help article on context hints.

Privacy Principles and Next Steps

OpenAI keeps conversations private from advertisers and does not sell customer data. Ads stay clearly labeled and separate from answers. The approach follows published ads principles focused on usefulness without compromising trust.

With availability in 89 countries, OpenAI plans additional formats, objectives, and measurement tools. Local businesses and global brands can now reach users during exploration and decision moments.

If you already use ChatGPT features, check related guides like how to use the ChatGPT Chrome extension for tab control.