How to Use Google Pay Discover Shop for AI Virtual Try-On in India

Google Pay is piloting a fashion and lifestyle discovery experience in India called Discover Shop. It adds a dedicated feed inside the payments app so you can browse personalized clothing recommendations, try select items on virtually, and find similar products from a photo—all without leaving Google Pay.

The pilot launched on 2 November 2026 and is currently limited to a select group of users. Purchases still happen on the merchant’s website. This guide walks through how to check access, set the required account settings, and use the core features.

What Discover Shop includes

Discover Shop sits behind a Discover icon at the bottom of the Google Pay app. Google builds the feed from its Shopping Graph, which tracks more than 60 billion continually updated products, plus visual search, virtual try-on technology, and YouTube videos.

Eligible users see a curated visual feed of fashion and apparel products and trends tailored to their preferences. For supported listings you can open a product and generate an AI preview of how the item looks and drapes on you. You can also snap or upload a photo of something you like and search for visually similar products across the web.

When you find an item, a tap takes you to the merchant site to complete the purchase with your preferred payment method. Google has said pre-generated daily looks for outfit suggestions are coming soon.

Check whether you have access

The feature is rolling out gradually to selected Google Pay users in India. Update the app first.

1. Open the Google Play Store or App Store and update Google Pay to the latest version.
2. Open Google Pay and sign in with a personal Google Account. Workspace accounts are not supported for this experience.
3. Look for a Discover icon at the bottom of the screen.
4. Tap it. If the fashion and lifestyle feed loads, you are in the pilot.

If the icon is missing after an update, the pilot has not reached your account yet. Google has not published a wider rollout date.

Required account settings

Google requires two personalization controls before the feed can personalize recommendations:

• Web & App Activity must be on.
• Search personalization must be on.

These settings let the feed use your consented Google activity. You can review or change them in your Google Account settings under Data & privacy. Turning them off will limit or remove personalized suggestions.

The choices you make for Discover Shop do not change other Google personalization settings outside the app.

Browse the personalized feed

Once the Discover tab opens, the feed shows fashion and lifestyle products, styling ideas, and related YouTube videos matched to your activity and preferences.

Scroll through the visual cards. Tap any product to open its detail view, which includes color, size, and other available options. Filters such as style categories appear at the top of some views so you can narrow the feed.

Bookmark items you want to revisit. Google has indicated saved items and virtual try-on looks can be stored for later access inside the experience.

Use virtual try-on

Virtual try-on is available on supported clothing listings.

1. Open a product that shows a Try it on or Try on you button.
2. Tap the button.
3. Follow the prompts to use your photo or the provided preview flow.
4. Review the AI-generated image that shows how the garment looks and drapes.

Treat the result as a visual preview. Lighting, pose, fabric behavior, and the quality of the source photo all affect the output. It does not replace checking size charts or trying the item in person.

Google plans to add pre-generated daily looks that suggest full outfits. Those are not live for every pilot user yet.

Find similar products with visual search

Inside Discover Shop you can search by image.

1. Tap the camera or visual search control.
2. Take a photo of an item you like, or upload one from your gallery.
3. The experience returns visually similar products from the Shopping Graph.
4. Tap any result to view details and continue to the merchant if you want to buy.

This works for real-world items or screenshots. Clear, well-lit photos produce better matches.

Complete a purchase

Discover Shop does not handle checkout inside Google Pay. After you select an item, you leave the app and land on the merchant’s website. Finish the order there with whatever payment method you prefer, including UPI or cards.

Keep the merchant page open in your browser if you want to compare a few options before buying. The Discover feed itself is for discovery and preview, not transaction.

Tips for better results

Update Google Pay regularly. The pilot can change as Google collects feedback.

Use a clear, recent full-body or torso photo for try-on when the flow asks for one. Even lighting and a plain background help the model.

Turn on the required activity settings only if you want personalized suggestions. You can disable them later without deleting your Google Account.

If a product does not offer try-on, the listing is not eligible yet. Try another item or use visual search instead.

For related virtual try-on experiences outside Google Pay, see how ChatGPT handles virtual try-on and camera scans.

The official Google Shopping try-on demo above shows the broader visual try-on technology that Discover Shop brings into the payments app.

What to do if features are missing

Confirm you are signed in with a personal Google Account and that Web & App Activity plus Search personalization are enabled. Restart the app after changing settings.

The pilot is limited. Seeing the Discover icon is the clearest signal that your account is included. If it is absent, check again after future app updates.

Bottom line

Update Google Pay, look for the Discover icon, and enable the two required activity settings. Browse the personalized fashion feed, use virtual try-on on supported listings, and search by photo for similar products. Purchases finish on the merchant site. The experience remains a limited pilot while Google gathers feedback from Indian users.

Sources

• Google, Introducing a new fashion and lifestyle experience in Google Pay in India, 2 November 2026: blog.google
• Google Pay Help, Discover fashion and lifestyle trends on Google Pay: support.google.com
• Google, YouTube: Find the perfect look with Google Shopping Try On