How to Register .eat .fly .here Domains from Google

Google Registry launched three new top-level domains on November 10, 2026: .eat, .fly, and .here. These extensions give businesses and individuals short, memorable addresses that signal purpose before a visitor even clicks.

.eat fits restaurants, food brands, and culinary creators. .fly suits travel platforms, aviation services, and adventure brands. .here works for local businesses, services, and places where people get things done. Early adopters already include Wingstop at wingstop.eat, Zillow at rent.here and sell.here, and Caddy at caddy.fly.

Registration opened through an Early Access Program with a one-time fee that decreases daily until November 17, 2026, at 16:00 UTC. After that date, domains become available at the standard annual price through participating registrars. All three domains require HTTPS.

This guide walks through checking availability, choosing a registrar, completing registration, and next steps for using your new domain.

Check Availability and Understand the Timeline

Start by searching for your desired name on a Google Registry partner registrar. Common options include Namecheap, GoDaddy, Google Domains partners, or specialized registrars listed on registry.google. Enter the full name, such as yourbrand.eat, and note whether it is available.

Early Access runs from November 10 through November 17, 2026. The extra fee starts higher and drops each day, making later registration cheaper if the name remains available. General availability begins at 16:00 UTC on November 17 with no extra one-time fee. Premium names may carry higher annual renewal rates.

Trademark holders had a prior Sunrise period ending November 9. Trademark Claims notices continue for matching marks. Review any claims carefully before proceeding.

Choose a Registrar and Create an Account

Google Registry does not sell domains directly. Select an ICANN-accredited registrar that supports the new extensions. Check their site for .eat, .fly, or .here listings and compare pricing for registration and renewal.

Create or log in to your registrar account. Have payment details ready. Some registrars allow domain search and cart addition before full checkout. Confirm the domain supports WHOIS privacy if available, and note any free email or DNS tools included.

Compare at least two registrars for the total first-year cost, including any Early Access surcharge. Prices vary, and some offer bulk or multi-year discounts.

Complete the Registration

Add the available domain to your cart. During Early Access, the one-time fee appears as a separate line item. Review the annual renewal price, which applies after the first year regardless of access period.

Enter registrant contact information. For businesses, use accurate organization details. Enable WHOIS privacy where offered to reduce public exposure of personal data. Select a registration period, typically one to ten years.

Proceed to payment. After successful checkout, the registrar provisions the domain. DNS propagation can take a few minutes to 48 hours. You receive confirmation by email with login details for the registrar control panel.

Once active, point the domain to your website host or use the registrar’s DNS settings. Upload an SSL certificate or enable free HTTPS options. Google requires HTTPS for these domains, and they appear on HSTS preload lists for automatic secure connections.

Set Up Your Site and Next Steps

Connect the domain to your hosting provider. Update nameservers if needed, or add A/CNAME records for your site. Test the address in a browser after propagation. Set up email forwarding or professional addresses if the registrar supports them.

For food brands on .eat, link to menus, ordering systems, or locations. Travel sites on .fly can highlight bookings or guides. Local services on .here can drive visitors to contact forms or directions.

Monitor renewal dates. Enable auto-renewal to avoid expiration. Check for Trademark Claims notices if you registered a name that matches an existing mark.

Tips for Choosing and Protecting Your Domain

Keep names short and brandable. Avoid hyphens or numbers unless they match an existing brand. Check social media handle availability for the same string. Register defensive variations if budget allows, such as common misspellings.

HTTPS is mandatory. Most hosts provide free certificates through Let’s Encrypt or similar. Confirm your site loads securely before promoting the address.

For more on Google’s recent platform updates, see our guide to Gemini Intelligence on Pixel 10.

Conclusion

Google’s .eat, .fly, and .here domains open new options for clear, purpose-driven web addresses. Early Access lets you secure names now with a declining fee, while general availability on November 17, 2026, removes the surcharge. Follow the registrar steps above to check, purchase, and configure your domain.

Verify current pricing and availability directly with your chosen registrar, as details can shift. Official launch information remains on the Google Blog post for the new domains.

Sources

• Introducing 3 new domains: .eat, .fly, and .here — Google Blog, November 10, 2026
• Google Registry domains overview — Google Registry
• November 2026 Android Feature Drop: EVERY new feature! — 9to5Google