chatgpttutorialshow-to

Claim Your Business Profile in ChatGPT Business Hub Guide

Step-by-step guide to claim and verify your business in ChatGPT Business Hub. Update details, view insights, and launch Business Agents for US ecommerce.

November 11, 2026 Yum News

OpenAI launched Businesses in ChatGPT in beta on November 10, 2026. The feature lets businesses claim a profile, keep information current, and see how people engage with them on the platform that reaches 1.2 billion users weekly.

Business Hub is the central place to manage this. Eligible US ecommerce and online service businesses can also publish a Business Agent that answers customer questions from their own information.

This guide walks through claiming your profile, completing verification, updating details, reading insights, and setting up an agent. All steps come from OpenAI’s official announcement and Help Center.

What Businesses in ChatGPT Includes

Business Hub lets you claim your organization. Once verified, you update key details and add self-service product feeds that include pricing and availability. These feeds help ChatGPT surface accurate information when people explore products or services.

You also receive aggregated insights. These cover mentions, website clicks, and discovery topics over the past 28 days. OpenAI does not share individual conversations or Business Agent chats with businesses. Insights appear only after activity reaches set thresholds.

Eligible US businesses can build a Business Agent. When your profile appears in a ChatGPT response, people can open it and start a separate, clearly labeled conversation with the agent. The agent uses the information you provide.

Businesses can sponsor their Business Agent and use it as a destination for ChatGPT Ads. Sponsored placements are labeled and remain separate from ChatGPT’s independent answers. For more on ads, see our guide to ChatGPT ads setup in 89 countries.

Laptop showing an ecommerce platform on a desk

Who Can Claim a Profile

You must own the business or be authorized to represent it. You do not need a ChatGPT Enterprise agreement or an ads account.

Eligible businesses located where ChatGPT is available can claim a profile, subject to industry, location, and verification checks. Local stores and restaurants can currently claim only an existing U.S. listing.

Business Agents have narrower rules. They are available to eligible ecommerce and online service businesses in the United States that have a website and meet the Business Agents Policy industry requirements.

Shopify merchants can connect their store from Business Hub or the Shopify admin. Eligible Shopify products are already integrated via Shopify Catalog.

How to Claim Your Business

Sign in to ChatGPT and open Business Hub from the sidebar. Search for your business by name.
Select the matching listing and confirm the ChatGPT account you will use to manage it.
Choose a verification method and follow the prompts.

Verification options include business phone (SMS or automated call), business email, website domain (TXT DNS record), or Shopify store connection.

If you received a claim invitation, open the personal link in the email and sign in with that address. If the listing is locked, select Contact support. If you cannot find your business and you run an eligible online business, you may see an option to add it.

OpenAI reviews the claim and emails the decision or a request for more information. You can cancel the claim while it is under review.

Complete Identity Verification with Persona

After the claim is approved, you must complete identity verification with Persona before you can publish changes, view insights, or create a Business Agent.

The verified badge (blue check) appears only after Persona verification is approved. You may need a government-issued ID, business registration details, and proof you are authorized to represent the business.

Select Verify with Persona and follow the prompts. OpenAI reviews the submission and emails the outcome. Claiming alone does not create the verified badge.

If the business is already claimed, you can dispute ownership from the profile menu and verify with Persona.

Update Business Information and Product Feeds

Once both the claim and Persona verification are approved, open your profile in Business Hub. You can update the website, description, category, logo, delivery policy, return policy, and optional cover photo. All information must follow the Businesses in ChatGPT policy.

OpenAI reviews and publishes changes. Updates can take time to appear in listings or ChatGPT answers. ChatGPT may still use other sources.

If you sell products, connect a product feed. Upload a CSV that follows the product feed specification or provide a hosted URL. Shopify merchants can connect their catalog. Products must follow Commerce policies. Connecting a feed does not automatically publish an agent or guarantee recommendations.

Person analyzing data on a laptop in an office

Read Your Insights

After verification, open Insights in Business Hub. You see aggregate activity for the past 28 days.

Mentions count when ChatGPT references your website (for online businesses) or shows a location result (for local businesses). Naming the brand alone does not count as a mention for online businesses.

Website clicks show how often people click through. Discovery topics list common themes in answers that cited your business. These do not reveal individual prompts or measure intent directly.

Counts may be incomplete. A blank metric can mean activity has not reached the threshold, data is still collecting, or reporting is unavailable. It does not necessarily mean zero activity.

Set Up and Publish a Business Agent

Eligible US businesses can create an agent after claim and Persona approval. Open the Business tab. If Shopify setup created a draft, open it. Otherwise create one if the option appears.

Review the product details, policies, and any instructions you write for how the agent should answer. Follow the Business Agent Policy. Preview it with a common customer question such as return rules. Fix any incorrect answers and test again.

Select Publish when ready. Customers can chat with the agent only after it is published. The conversation is clearly labeled and separate from the original ChatGPT chat.

The agent can explain products and policies and link to your website. It cannot complete purchases, make bookings, or check order status.

Practical Tips

Prepare verification materials in advance: phone number, business email, domain access, or Shopify login, plus ID for Persona.
Keep product feeds current so pricing and availability stay accurate.
Write clear return and delivery policies; the agent will use them.
Monitor insights weekly and update information that appears in discovery topics.
Advertising and agent publishing are optional and separate from claiming.
Teammates can be added in Business Hub by the claiming admin. Use each person’s own ChatGPT account.

OpenAI plans to expand Businesses in ChatGPT and Business Agents to more markets and categories over time.

Conclusion

Claiming your business in ChatGPT Business Hub puts accurate information in front of people who already use ChatGPT to discover and compare options. The process is straightforward once you complete verification. Eligible US stores gain an additional channel through Business Agents.

Start at chatgpt.com/business-hub, verify ownership, and keep your details current. The feature is in beta, so check the official Help Center for the latest eligibility and steps.